Fresh off the introductions of bagels and Ding Dong flavored ice cream this year, new management at Hostess Brands (TWNK) continues to show it's not playing around when it comes to driving innovation. 

The maker of the notorious Twinkie has released carrot cake flavored mini donuts for the first time, points out junk food industry analyst Eric Huang, who says he purchased a bag of them at a Maryland Walmart (WMT) . "The donuts have a nice spice to them, and while the carrot cake flavor wasn't super strong, I did get distinct hits of carrot cake each time I bit into each donut," Huang says.

I dreamt these were real, then they were! #CarrotCake @hostess_snacks Donettes ����
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— Eric Huang (@junkfoodguy) April 9, 2017
Post a 2013 bankruptcy, the now publicly traded Hostess is no stranger to trying to leverage its beloved brand name into new products. Just last year it unwrapped deep fried frozen Twinkies at Walmart.

"For years we just had this culture of bread, now we are moving very quickly with innovation," Hostess Brands CEO William Toler told TheStreet in an interview earlier this year.

Life as a public company for Hostess has been good so far. Fourth-quarter sales rose 21.6% from the prior year to $178.8 million. Sales in the sweet baked products and other --bread, buns and in-store bakery products- businesses rose 13.6% and 291.5%, respectively, vs. a year ago. Operating profit excluding one-time items increased 25.4% year-over-year to $52.9 million.
 
Shares of Hostess have surged 59% to $15.35 since its November 2016 IPO. 
 
Next up for Hostess hinted Toler is a new foray into the warehouse club channel with an undisclosed new product. Selling into Costco Wholesale ( COST)  may not be as innovative as developing Ding Dong flavored ice cream, but it could prove quite lucrative.

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