The world's largest retailer has deployed a touchscreen monitor in its toy aisle at certain test stores that helps parents and children alike find exactly what they're looking for, as TheStreet has reported. And if they don't find it in the store, they're only a click away from ordering online, Walmart CFO Brett Briggs revealed at a recent conference.
Briggs called the device an "endless aisle-type concept."
This device, called "Toyland," made its way to Walmart's new 190,000-square-foot concept supercenter near Orlando, dubbed the Lake Nona store for the community that houses it, the ArkansasOnline reported after making a trip there.
Lo and behold, there's a similar device in the Orlando store's electronics department (seen below). It's essentially an interactive table that allows customers to learn about a product just by swiping their hand, according to the paper.
Also being tested at the store is Walmart's Scan and Go technology (pictured below). The shift to Scan and Go, which lets customers pay as they shop through the Walmart mobile app, allows the retailer to reduce its full-service checkouts.
"I have customers tell me all the time they can get in and out so much faster," Lake Nona store manager James Schroder told the ArkansasOnline. He added that "not many of our transactions happen at the manned registers."
Walmart's new concept stores, which are also located in Texas, are mere steps in the company's overall plan to focus primarily on digital expansion in the hopes of competing against the likes of e-commerce giant Amazon (AMZN - Get Report) .
Wal-Mart recently rolled out their Scan&Go system at Ancaster, ON in response to the upcoming Amazon Go stores. I am impressed! The system works very well and makes shopping so much more convenient. At the handle bar of each cart there's a little loop for the scanner so you don't have to carry it around. #walmart #scanandgo #technology #walmartcanada #onlyincanada
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Last month, Walmart also unveiled a new feature to its app that allows its pharmacy and money services customers to sidestep long lines, reducing the wait time for these shoppers to as little as 40 seconds, compared to six to 11 minutes.
With the help of online company purchases like Jet.com, Walmart saw its sales from e-commerce gain an eye-popping 29% in its recent fourth quarter.
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