Ever since the release of the iPhone 7, there's been near-constant speculation about what Apple (AAPL) has in store for the next edition of its flagship smartphone model.
Most of the leaks predict the 10th anniversary iPhone will feature a rich organic LED screen, wireless charging and some form of augmented reality technology. But all those fancy new features are likely to come with a hefty price tag, with several analysts saying the iPhone 8 could cost as much as $1,000, and others arguing it will be more in the $850 to $900 range.
It's unlikely that Apple would release just one model at a single price point, however. Last year, Apple released the iPhone 7 and 7 Plus with starting prices of $649 and $769, respectively, as a way of catering to both middle market and high-end consumers, and will likely do the same with the iPhone 8. Some analysts have argued that Apple will restrict the OLED screen to just the most expensive, top-tier iPhone model due to supply constraints, and simultaneously release two smaller-sized models using the traditional LED screens that wouldn't exceed $750.
Apple seems to be committed to including OLED technology in some, if not all, of its upcoming models, which means the iPhone 8's average selling price will likely be higher than the $645 ASP it recorded last year.
"I believe the goal is to eventually move all models to OLED once they can get a steady supply of OLED screens over the next few years," said Tim Bajarin, president of research firm Creative Strategies. "Supply will be the big obstacle to making these available on all models as well as the price Apple pays for OLED screens."
Apple's current premium-tier iPhone model, the 7 Plus, starts at $769 with 32 GB of memory, but goes up as high as $969 for 256 gigabytes, meaning a $1,000 iPhone might not be too much of a jump for the tech giant to make. That said, UBS analyst Steven Milunovich said he believes Apple will try to price the iPhone 8 between $850 and $900, representing a slight premium to the Samsung Galaxy S8 and S8+, which start at $720 and $840, respectively. Both of the new Galaxy models feature OLED screens.
Editors' pick: Originally published April 7.