- Independent 3rd party verification, to hold partners accountable.
- Predictive targeting to limit mislabeled in-banner.
- AI-based fraud detection because fraud evolves and machine learning is one of the most efficient ways to identify suspicious impressions before bidding on them.
Backbone Media, an online marketing firm, has been relying on Rocket Fuel for verified placement to deliver quality inventory for its client, the Breckenridge Tourism Office, and has seen strong results on in-stream placements."When you're building a campaign that's strictly about awareness, it's hard to point to metrics that can prove whether or not it was a success," said Morgan Cole, Media Planner at Backbone Media. "With Rocket Fuel, we're finding that we're getting real people who are going to interact with Breckenridge and it's not just inventory lost on users that show little or no interest. A lot of times the programmatic world gets misrepresented by traffic that looks like bots and that's one thing that Rocket Fuel has addressed. We've worked hard with Breckenridge to show that we're buying the inventory they want and showing their ads to the people we want to see them, and these added layers of protection prove that." Rocket Fuel's verified placement quality solution, powered by IAS, is deployed across Open Exchange, PMP, desktop and mobile, and is compatible with all the most common targeting and optimization tactics that Rocket Fuel typically offers to brand buyers. About Rocket Fuel Rocket Fuel is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people's need for products and services. Headquartered in Redwood City, Calif., Rocket Fuel has more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. in the United States and other countries. About IAS Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital's impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Our growth and innovation have been recognized in Inc. 500, Crain's Fast 50, Forbes America's Most Promising Companies, and I-COM's Smart Data Marketing Technology Company. Learn more at www.integralads.com.