Under Armour's (UAA - Get Report) stock was downgraded to "underperform" frrm "market perform" at FBR Capital.

The call today is based on the brand's diminishing popularity in an FBR poll, the dearth of footwear innovation, and an "intensifying" price war with Nike (NKE - Get Report) following the Under Armour's debut at Kohl's (KSS - Get Report) a month ago, FBR analyst Susan Anderson wrote. 

Anderson cut her price target on Under Armour's stock to $14 from $20. 

Shares of Under Armour closed lower on Monday by .66% to $19.65. 

(Kohl's is held in the Dividend Stock Advisor portfolio. See all of the holdings with a free trial .)

This story has been updated from 2:28 p.m. EDT.