From the Guggenheim, Francesca Esmay, Conservator, Jeffrey Weiss, Senior Curator, and Melanie Taylor, Director of Exhibition Design, worked for two years with the artist to produce the work, which was first conceived in 1968 but will be realized here for the first time. The team carefully selected material to build the piece."Due to Basotect's properties and design capabilities, it was an ideal choice for the Guggenheim exhibit," said Joerg Hutmacher, CEO of pinta acoustic, which develops three-dimensional ceiling and wall products for acoustical control. "I am not aware of any other product that could have been used to do what the artist envisioned." Because of its high sound-absorbing capacities coupled with its ability to be shaped into almost any form, Basotect empowers and inspires architects, designers, sound engineers and more to create spaces that have proper acoustics and are aesthetically pleasing -- whether it's a sports arena, music venue or recording studio. Basotect also has excellent fire properties, is extremely light-weight and easy to install. "Sound plays a major role in wellness and human health in the built environment, and we're pleased to showcase Basotect's properties through such an impactful exhibit," Robertson says. Doug Wheeler: PSAD Synthetic Desert III is on display on level 7 of the Solomon R. Guggenheim Museum in New York City from March 24 to August 2, 2017. Tickets are available onsite at the Guggenheim Museum as well as on Guggenheim.org. For press photos click on the links below: https://www.basf.com/press-photos/us/en/photos/2017/03/03-24-17_BASF_ExhibitGuggenheim1.jpg Suggested caption: Installation view: Doug Wheeler: PSAD Synthetic Desert III, Solomon R. Guggenheim Museum, March 24-August 2, 2017. Photo: David Heald © Solomon R. Guggenheim Foundation. https://www.basf.com/press-photos/us/en/photos/2017/03/03-24-17_BASF_ExhibitGuggenheim2.jpg Suggested caption: Doug Wheeler in the installation. Installation view: Doug Wheeler: PSAD Synthetic Desert III, Solomon R. Guggenheim Museum, March 24-August 2, 2017. Photo: David Heald © Solomon R. Guggenheim Foundation. About BASF BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF's North American operations, visit www.basf.us. At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.
For more information contact:Jessica VenturaSharp Communications, Inc.Tel: (212) 829-0002, ext. 104E-mail: email@example.comLaura PartynskiBASF CorporationTel: (973) 245-7838Email: firstname.lastname@example.org