After feeling some backlash as its Twitter account inadvertently attacked president Trump's "tiny" hands, McDonald's could end the week on an upbeat note.
The Golden Arches expanded its test of fresh beef to 328 restaurants in North Texas on Thursday, according to a note from well-known Nomura restaurant analyst Mark Kalinowski obtained by TheStreet. It marks the largest expansion of McDonald's fresh beef pilot yet, and could be a sign of a broader roll-out later this year.
"We view this latest expansion of never-frozen beef for quarter-pound beef patties as another signal as to the direction McDonald's U.S. is likely to head-more test markets/restaurants are likely to introduce never-frozen beef in coming months," Kalinowski wrote.
McDonald's began testing the use of fresh beef in May last year at 14 restaurants in the Dallas/Fort Worth area. Then in November, 75 outlets in Tulsa, Oklahoma starting grilling up fresh beef.
Mickey D's moving away from frozen beef is not without its health risks, which is something Kalinowski pointed out in a survey of franchisees last July.
"An uncaring employee doing something that puts the entire system at risk," was a concern of one franchisee. "We are the lightning rod. Chipotle will be a walk in the park if we have an incident."