A majority of Unilever (UL) shareholders favored further discussions with Kraft-Heinz (HNZ) vs. a sharp rejection of its takeover bid, according to a survey conducted by Bernstein.

The poll published on Thursday indicated that 53% of Unilever shareholders said they would have liked the Anglo-Dutch company to have negotiated with Kraft-Heinz.

Of those for negotiations, the majority stated that they wanted a 40% premium to Unilever's share price, instead of the 18% premium proposed by Kraft Heinz.