The stock hasn't been good, TheStreet's Jim Cramer, manager of the Action Alerts PLUS portfolio, said from the floor of the New York Stock Exchange Monday.
The company does not have the right growth products right now, Cramer reasoned. Tequila and Mezcal are the high-growth products, not Jack Daniels, he reasoned.
While Brown-Forman is an inexpensive stock, Cramer said he sees better bargains right now.
The liquor group is "uniquely challenged," he said, explaining that craft beers have been hurting traditional beer companies, while importing liquor companies could face headwinds in the form of a border tax.