Charles & Colvard, Ltd. (NASDAQ: CTHR), the original and leading worldwide source of created moissanite, today announced the expanded availability of Forever One™ moissanite jewelry into additional Helzberg Diamonds ® retail stores. Helzberg Diamonds is a leader in the fine jewelry industry and dedicated to offering its loyal customers exceptional value, exclusive designs and timeless jewelry.

Charles & Colvard and Helzberg Diamonds have a longstanding relationship, selling moissanite jewelry on the retailer's e-commerce website, and more recently in select retail stores. With this store expansion, Charles & Colvard is doubling the number of Helzberg Diamonds locations where its moissanite jewelry is sold.

"Our customers are seeking retail locations to experience moissanite first-hand, and we're thrilled to be able to send them to a growing number of Helzberg stores," said President and CEO of Charles & Colvard Suzanne Miglucci. "Our companies share a common customer, and this expansion initiative allows us to mutually address a market need that moissanite fulfills. Helzberg is one of the most respected jewelry retailers and considered a purveyor of fine jewelry, which aligns well with our upscale jewelry and gemstone."

Forever One is high quality lab-created moissanite that is designed to eliminate the artificial distinctions between value and beauty and offers an alternative fine jewelry option to the consumer who is thinking beyond traditional choices. Every Forever One gem comes with a limited lifetime warranty that protects against damage to the stone and any changes in color, clarity or brilliance.

Charles & Colvard has been creating moissanite for more than 20 years and has spent this time tirelessly refining the way it produces this beautiful, lab created gemstone. Decades of innovation have culminated in breathtaking and accessible jewelry that lasts a lifetime.

For more information on Charles & Colvard Forever One Moissanite, please visit To purchase Charles & Colvard Created Moissanite directly from Helzberg Diamonds, please visit

About Charles & Colvard, Ltd.

Charles & Colvard, Ltd., based in the Research Triangle Park area of North Carolina, is the original creator and leading source of Forever Classic™, Forever Brilliant ® and Forever One™ moissanite gemstones for fine jewelry. Moissanite is unique, available in three color grades (colorless, near-colorless and faint color) and produced from silicon carbide (SiC) crystals. Charles & Colvard Created Moissanite ® is sold with a Certificate of Authenticity and Limited Lifetime Warranty to wholesale distributors, manufacturers, retailers, TV shopping networks, and designers as loose stones or set in a wide variety of quality metal setting options. Charles & Colvard, Ltd. also sells direct to consumers through its wholly owned operating subsidiary,, LLC and through third-party marketplaces. Charles & Colvard, Ltd.'s common stock is listed on the NASDAQ Global Select Market under the symbol "CTHR." For more information, please visit .

About Helzberg Diamonds

Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915. Helzberg stores nationwide feature a broad selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, exclusive designs and timeless jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is a subsidiary of Berkshire Hathaway Inc. (NYSE symbols BRK/A and BRK/B). For the locations nearest you, call 1-800-HELZBERG (800-435-9237) or visit

View source version on

Copyright Business Wire 2010