Tremor Video, Inc. (NYSE:TRMR), a provider of software for video ad effectiveness, today announced the unveiling of #ThisWayUp, a thought-leadership platform and Global Summit Series, at Mobile World Congress 2017 in Barcelona. The initiative is a call for ad tech players to rise above current industry challenges and realize opportunities for continued innovation and growth.

Tremor Video will unite the industry by hosting a year-long half-day summit series in major cities around the world. These inclusive, open, and insight-fueled summits offer a platform for content providers, agencies, and advertisers to collaborate and explore solutions to the industry's biggest challenges. As a leader in ad tech for 10+ years, Tremor Video is uniquely positioned to rally the sector around a new discourse in advertising technology, which is rapidly growing through mobile, gaming and Advanced TV. While the company is primarily focused on video advertising across all screens, the opportunities for collaboration and knowledge-sharing among the broader ad tech sector are immense.

"#ThisWayUp is a step forward and an invitation for our partners and peers to come together to grow, thrive and better serve the Internet in 2017 and beyond," said Jennifer Catto, Chief Marketing Officer. "We have been having these intense and fruitful conversations behind closed doors for years, and we feel it's time to bring this discourse to the forefront. With ever-evolving developments the ground is constantly shifting under advertising technology. We aim to inspire the industry."

The campaign comes on the heels of Tremor Video's announcement of record results for Q4 2016.

About the Global Summit Series

The half-day, single-topic summits provide a chance for attendees to hear from industry luminaries on best practices and solutions to the biggest challenges in ad tech today. Topics will be determined based on audience interest and will include Advanced TV, measuring attention, AR/VR, advanced bidding, and more.

The series kicks off in May of 2017 in New York and continues through December 2017 in London, San Francisco, Singapore and Sydney.

Join the #ThisWayUp Movement

About Tremor Video

Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers

View source version on

Copyright Business Wire 2010