Kids should be poised to score a host of really cool toys at some point this year.

The annual toy fair kicked off in New York City this weekend amid continued strength in the toy industry. The U.S. toy market grew 5% to $20.36 billion last year, according to The NPD Group. In 2015, sales rose 7%.

"We are doing more storytelling than ever before," Hasbro (HAS) Chairman and CEO Brian Goldner told TheStreet in an interview at the company's pop up location tied to the toy fair. From enormous new Nerf blasters to electronic helmets inspired by Disney's (DIS) Star Wars franchise to a range of new Transformers movie-based action figures, the toy maker will bring its A-game to the toy aisles of Walmart (WMT) , Toys R' Us and other retailers this year. 

Other toy makers such as privately held Funko and Mattel (MAT) also were front and center with some cool new things for kids (and yes, nostalgic adults). Here is what caught our attention. 

Iconic stuffed bear Teddy Ruxpin gets re-launched, with some modern day digital attributes.

What millennial wouldn't want their favorite cereal characters from the 1980s on their work desk?  

Groot from Guardians of the Galaxy can now dance to music.  
We got to try this mechanical tiger at Hasbro's pop up location, and came away surprised by how lifelike it felt and reacted.

Loving this adorable FurReal Tiger! @hasbro @toyfair_ny #FurReal #hasbro #toyfair2017

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The hot holiday season toy of 2016 Hatchimals now comes in mini egg form. 
These bears are just cute. 

Check out this #WeBareBears #bearstack coming soon from @GottaGettaGUND at #ToyFair2017

— CartoonNetworkPR (@CartoonNetPR) February 18, 2017
Hasbro's Nerf brand developed a new blaster with a "hopper feeder" -- it allows for a ton of ammo to be packed in.
Hasbro also teamed up with stunt artists Dude Perfect for a giant new bow and arrow. 
This is the first-ever Super Soaker that could both fire foam projectiles and water. 
The Zombie Strike is a bow and arrow (it shoots plastic tipped arrows).
This new foam Nerf dart took Hasbro more than two years to develop. It's supposed to fly straighter and further.
Simon, the 1980s classic memory game, arrives to glasses. 
One of the most addicting games we tried at Hasbro's pop up location. The goal: spin the plastic gymanist around and get them to stick the landing. 
This year's Pie Face game is based on the popular carnival game with the hammer. 
Play-Doh finally goes digital. Make a character out of Play-Doh and it gets instantly uploaded to a virtual world. Using this made us feel like we were building a videogame.
Kids can code their own robo-pup. 
You can now for the first time change the light color in a Star Wars light saber. 
This Troll has extra long hair that lights up when stroked. 

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