We've seen a huge rally in the markets, Jim Cramer told his Mad Money viewers Friday, but ugly retail earnings next week could pose the biggest challenge yet.
Cramer's game plan for next week starts on Tuesday, after the President's Day holiday. He'll be watching earnings from Home Depot (HD) , Macy's (M) and Walmart (WMT) , along with an analyst day for Scotts Miracle-Gro (SMG) . Home Depot has a pattern of selling off after even strong earnings, and Cramer urged caution. He was not a fan of Walmart or Macy's, but felt that Scott's could have momentum in its hydroponics division.
On Wednesday, it's earnings from payment processor Square (SQ) and Tesla (TSLA) . Cramer felt that Square and Twitter (TWTR) CEO Jack Dorsey needed to focus on just one company, while Tesla CEO Elon Musk needed to explain how Trump can be good for electric cars.
He would however, be a buyer of Chesapeake Energy (CHK) despite an overall warm winter, as he expects demand for natural gas to pickup over the summer.
Executive Decision: Proofpoint
In his first "Executive Decision" segment, Cramer sat down with Gary Steele, CEO of the cybersecurity company, Proofpoint (PFPT) .
Steele said there's been an uptick in hacking activity since the election and companies are working hard to protect themselves. There is still a lot of work yet to be done, as hackers have changed their tactics from targeting infrastructure to targeting individuals.
Steele noted that ransomware is also on the rise, a tactic where hackers encrypt a user's data, then charge a fee to unencrypt it.
All of these threats have led Proofpoint customers to buy more services from the company as they migrate their operations to the cloud.
Global Growth Opportunities
Are the economies of the world getting better? It may not seem that way if you look at central banks around the globe, which continue to keep their currencies low, Cramer told viewers.
In an effort to steal a little marketshare in a global economy, just about every country is pretending that growth doesn't exist, Cramer said, but in fact, in places like Germany, nothing could be farther from the truth.
Germany has taken in a million new refugees, all of which need clothes, food and jobs. Spain and Italy are also on the rise, Cramer said, which make speculative stocks like Banco Santander (SAN) interesting. Even Britain, with its Brexit separation looming, is growing.
Growth is apparent elsewhere in the world, with companies such as Boeing (BA) , Nike (NKE) and others all citing international strength. From Latin America to China, things appear to be picking up steam, no matter what the banking officials are saying.
Executive Decision: e.l.f.
In his second "Executive Decision" segment, Cramer sat down with Tarang Amin, CEO of e.l.f. Beauty (ELF) , the online cosmetics retailer with shares that are down 6.9% for the year.
Amin explained that his company's vision is to make luxury beauty items accessible for all women, something e.l.f. does by pricing most of its items for $6 or less.
When asked how he was able to accomplish this, Amin said that e.l.f. is primarily an online brand, which inherently cuts out the costs of middlemen and distribution. You will find no celebrity endorsements at e.l.f.
The company is also first to market in many categories thanks to a 20-week development cycle that can capitalize on new trends before its competitors. e.l.f. also has 19 retail locations in Los Angeles and New York where it tests products and builds enthusiasm for its brand.
When put head-to-head with competing products, e.l.f. wins hands down, Amin concluded, especially when women learn that their product costs only $6 compared to the national brand at $36 or more.
Technology and the U.S.
In a special interview, Cramer talked technology with Nikesh Arora, a former executive at both Alphabet (GOOGL) and SoftBank, and a technology luminary.
Arora started off by saying that America is bigger than any one person and immigrants from around the world still believe in the American dream and want to come to America. The disagreements and protests we've been seeing are a good thing, Arora said, as they get people more engaged.
Arora said technology has enabled both incredible globalization but also a growing sense of nationalism.
Turning to individual companies, Arora had bullish comments about his alma mater, Google, as well as for Apple (AAPL) , which he said has reinvented itself more than any other tech company. His most bullish comments however, were for Amazon.com (AMZN) , which, he said, is running away with a huge market opportunity.
Executive Decision: Twitter
Cramer closed out the show by offering up more from his Thursday interview with Twitter (TWTR) Chief Operating Officer Anthony Noto.
Noto said that despite CEO Jack Dorsey also being the CEO of Square, he's involved in every major decision. Twitter continues to work on defining what Twitter is and focusing on its four key strengths, which are being the fastest to break news, offering a wide selection on interests, personalizing those interests to individuals and offering discussions on any topic people are interested in.
Twitter is also doubling down on safety, Noto insisted, saying that new features are coming in days and weeks and no longer are those features taking months to implement.
Meanwhile, over on Real Money, Cramer takes a close look at who could be the next big consumer goods takeover target. Check out Cramer's strategies with a free trial subscription to Real Money.
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