Facebook (FB) CEO Mark Zuckerberg has been rethinking his position on the social media giant's role in shaping and connecting communities around the world.
In a nearly 6,000-word open letter on Facebook on Thursday, Zuckerberg presented a broad vision for how he believes Facebook can tackle issues of heightened isolationism, terrorism and fake news -- all of which have become increasingly difficult to manage across the site's 1.86 billion-user ecosystem.
The letter discusses many of the pitfalls that have surfaced as a result of Facebook trying to carry out its core mission of connecting people around the world. Zuckerberg noted that people are more connected than ever, but elements of "divisiveness and isolation" have challenged the potential for Facebook to create a positive impact on how we communicate.
"When we began this idea [of a global community] was not controversial," Zuckerberg explained. "Ever year, the world got more connected and this was seen as a positive trend."
"Yet now, across the world there are people left behind by globalization, and movements for withdrawing from global connection," he added.
Zuckerberg goes on to lay out what he believes are the central tenets to Facebook's future mission -- building supportive, safe, informed, civically-engaged and inclusive communities. He also addressed many of the criticisms Facebook has recently faced, including the prevalence of fake news and harmful content on the site, as well as its role in cases of possible terrorism, natural disasters and other issues.
The letter essentially addresses Facebook's social responsibility in the quickly-evolving social media and content distribution landscape, said digital marketing analyst Rebecca Lieb.
"It really did read like a manifesto or mission statement," Lieb said. "He came out with a vision for what Facebook's ideal future would be."
Zuckerberg said Facebook plans to utilize artificial intelligence technology as a means of monitoring, analyzing and potentially regulating the content that's being shared. Facebook has increasingly relied upon algorithms to manage content -- earlier this month, the company altered its news feed algorithms to feature what it called more "authentic and timely" news stories.