VF Corp. (VFC) stock was down 2.72% to roughly $49 in pre-market trading on Friday after reporting 2016 fourth-quarter revenue below analysts' estimates.

Before the market open, the Greensboro, N.C.-based owner of The North Face, Timberland and other apparel brands reported revenue of $3.32 billion, missing the FactSet consensus of $3.44 billion.

Adjusted earnings of 97 cents a share were in line with analysts' estimates.

"VF's global business model, diverse brand portfolio and focused operational discipline helped the company deliver solid results in 2016 despite an inconsistent U.S. marketplace," Eric Wiseman, executive chairman of the board, said in a statement.

For the full year, VF Corp. expects earnings to be down low single-digits from adjusted earnings of $3.11 per share in 2016. Revenue is expected to increase at a low single-digit percentage.