You think buffering on your computer when streaming Netflix (NFLX) is bad now, just wait.
By 2019, more than 82% of all traffic on the Internet will be video, Ralf Jacobs, Chief Revenue Officer at Verizon (VZ) Media Services told a gathering at ReCode's Code Media conference on Tuesday in Dana Point, Calif.
That will put enormous pressure on broadband companies to make sure that streaming video services operate properly if they want to avoid the wrath of angry consumers.
"The Internet is not ready for the onslaught of traffic that we're going to get in the next two years," Jacobs said. "There are a lot of service providers out there who are already struggling. It's not going to get better, it's going to get worse if we don't keep building out that network infrastructure."
As more streaming services have become available, the demands on the existing Internet infrastructure have increased exponentially. In 2016, another 27 new subscription-based video streaming platforms were launched in the U.S., according to Dallas market research group Parks Associates.
And more are expected this year. Chief among them are large multi-channel streaming platforms that are essentially cable-TV online. In the coming weeks, Hulu is expected to launch a service that will compete with AT&T's (T) DirecTV Now, Dish Networks' (DISH) SlingTV and Sony's SNE PlayStation Vue.
Alphabet (GOOGL) is also readying a service called Google Unplugged that will offer its own version of online pay-TV.