Selling puts of Twitter (TWTR) can help investors generate additional income as the social media company faces headwinds amid missing estimates in the fourth quarter and downgrades from Wall Street.

Against additional pressure, Twitter's shares continued their decline on Friday, dipping by another 4.4% mid-morning to $15.70 as the microblogging social media company reported fourth quarter revenue of $717.2 million, an increase of only 1% annually and below a $740.1 million consensus analyst estimate.

Wall Street analysts reacted immediately as Citi and UBS downgraded the stock to sell, Pivotal Research and Deutsche Bank changed their ratings to hold, Atlantic downgraded to underweight and Cowen and Raymond James downgraded to underperform.

Although Twitter's stock continues to tumble, the descent remains above an April 2016 low of $13.73. Even though the stock is being pummeled, investors can take advantage of the slide and sell some of the volatility, said Ron McCoy a portfolio manager on Covestor, the online investing company, and founder of Freedom Capital Advisors in Winter Garden, Fla.

While McCoy does not hold any shares of the company, he has generated returns by selling puts underneath. In his LOWS fund at Covestor, which is up over 7% year-to-date, he regularly sells puts to boost income.

Since Twitter has over $5 per share in cash, the cheaper the stock becomes, it increases the likelihood that another company will acquire it, he said.

By selling the January 2018 $10 puts for $0.41 in his LOWS fund, McCoy took advantage of the increased volatility.

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