This article, originally published at 3:33 p.m. on Thursday, Feb. 9, 2017, has been updated with market data.

JPMorgan Chase (JPM - Get Report) has added three high-level bankers to tap "growth potential" at large corporations in the southeastern U.S., a region where the biggest U.S. lender is expanding.

Brennan Spry, who previously worked at Barclays (BCS) investment bank, will head the area's corporate client and specialized industries business from JPMorgan's Atlanta office, the New York-based bank said in a statement.

The unit, part of the company's Commercial Banking division, focuses on firms with $500 million or more in annual revenue. In tandem with Spry's appointment, the company named Nina Sprinkle and Matt Tugwell as senior bankers for the region.

"I'm very excited about my new role at JPMorgan," Spry said in a statement. "I am joining a great team with excellent leadership, and I will be focusing on companies in the southern U.S., where there is a lot of growth potential."

JPMorgan's commercial banking business, whose revenue grew 8% last year to $7.45 billion, has added 30 service regions in the eight years since company CEO Jamie Dimon acquired Washington Mutual during the 2008 financial crisis.

Large corporate clients accounted for 16% of its customer base of roughly 19,000 in 2015, according to a presentation

"The South is an important market for JPMorgan, and we hired talented and experienced bankers to help us best serve our clients," Rob Holmes, head of corporate-client banking, said in the statement. "They know the local markets well and will be instrumental in continuing to build strong relationships with our customers and providing customized banking solutions."

Sprinkle, based in Atlanta like Spry, will focus on companies in Georgia, Alabama and Tennessee, while Tugwell handles clients in North and South Carolina.

Sprinkle has 16 years of relationship management experience, including stints at Bank of America (BAC - Get Report) and SunTrust (STI - Get Report) . Tugwell spent 10 years at Bank of America, most recently working in the Charlotte, N.C.-based lender's leveraged finance group.

Last fall, JPMorgan's commercial bank hired Clarence Nunn, formerly of GE Capital (GE - Get Report) , to head its middle-market operations in the Southeast. He will focus on companies with $20 million to $500 million, the division's largest segment.

JPMorgan, which topped analysts' profit expectations for the end of last year, will update investors on its operations and the outlook for the rest of 2017 in a presentation starting at 8:30 a.m. on Tuesday, Feb. 28. Its shares have climbed 0.9% this year to $87.05, trailing a gain of 3.1% on the broader S&P 500.