Super Bowl LI is fast approaching, but the party in Houston has already started.
Big-name entertainers will be performing Saturday night, and there are a bevy of A-list parties before the Atlanta Falcons face the New England Patriots on Sunday.
Tickets are pricey but still available. So are Super Bowl tickets, although you could fly from Houston to Europe for less money.
For many the build-up to the game is just as enjoyable as the game itself. Pre-Super Bowl parties have become a tradition.
Fan Hospitality, the official ticketing partner of the Rolling Stone Magazine Super Bowl Party, is still selling tickets for Saturday's event at the Museum of Fine Arts, while inventory remains for the Maxim Party and the many pre-game festivities on Sunday.
Few Super Bowl parties are as big as the annual Rolling Stone shindig, but the renowned magazine is planning a particularly big extravaganza this year. Hip hop artists Diplo, Nas, Big Sean and DJ Cassidy will make up arguably the most star-studded lineup in Houston this weekend. Fans can acquire tickets via Fan Hospitality starting from $750. Groups up to 12 can still purchase VIP tables, as well. There's an open bar and food galore.
The 2017 Maxim party will assemble dozens of celebrities and tastemakers at the Smart Financial Centre on Saturday night. Travis Scott and DJ Khaled will perform at Sugar Land. Maxim Party tickets on Fan Hospitality start from $750, while VIP suites for up to 30 are also available.
The makeshift Club Nomadic will feature Taylor Swift on Saturday night. Tickets will be hard to find, though.
Super Bowl tickets are averaging north of $5,000 -- more than 30% higher than Tuesday's $3,764 average, according to TicketIQ, a search engine that pulls tickets and data from over 90% of the resale market. The cheapest tickets are currently going for $2,576 in the 600 sections of NRG Stadium.
The Game itself will feature two of the NFL's best quarterbacks in the Patriots' Tom Brady and the Falcons' Matt Ryan. Both teams are high-scoring and advanced easily through their conference playoffs. Brady and the Patriots will try to win their fifth Super Bowl. The Falcons have yet to win the title.