Kate Spade  (KATE) has always had whimsical branding, juxtaposing fun, vibrant imagery and copy with mid-level luxury pricing. Some of the company's stuff is super on-point for its demographic (older Millennials with disposable income for seasonal bags and quirky work wear), but there's always a smattering of bags and accessories that make me ask, "Why, just...why?" 

Every new collection features an assortment of novelty bags that are neither particularly tasteful or timeless but carries that "I'm going to roll around in a field of daisies during my lunch hour" sense of wonderment for, like, $400. 

The bags always either sell out if they're appropriately cute or end up in one of the brand's 75% off flash sales that are becoming more and more frequent. Of course, they eventually could be relegated to outlet stores like a plastic cow put out to pasture.


we're all aflutter. #datingmypurse https://t.co/S7zMFLTF6C pic.twitter.com/D908mo1mx6

— kate spade new york (@katespadeny) January 25, 2017

But really, what is KS doing? Walking into a Kate Spade feels like the equivalent of entering an overpriced Claire's right now, and we know how the latter is doing ( spoiler alert, not well). There's a lot of glitter and shiny trinkets in a space where one would be dropping a decent amount of dough. Hopefully whoever buys the brand revitalizes its luxury element and pulls the inane collaborations like the one with Miss Piggy.

To give you a better sense of the bags in question, here's a few from the brand's current new arrivals.

whimsies unicorn balloon clutch — $498
whimsies unicorn balloon clutch — $498

A Koons-esque fake balloon clutch to bring on your weekly trip to the divorce lawyer! 

whimsies triceratops crossbody — $378
whimsies triceratops crossbody — $378

Your therapist will love this one. 

whimsies t-rex crossbody — $378
whimsies t-rex crossbody — $378

Complete with tiny, stubby fascist hands! 

whimsies fun clutch — $298
whimsies fun clutch — $298

Because you're not having fun unless it's loudly splashed across your clutch. 

Perfect for storing all those pills.