Mattel CEO Georgiadis Expected to Drive Tech Growth

Mattel's (MAT)  selection of Margaret Georgiadis as its new CEO very likely signals the toy maker's intention to increase its growth in technology. She was previously Alphabet's Google (GOOGL)  president of the Americas.

"We think the choice of CEO, as well as new product announcements, suggests a growing focus on tech/connectivity," Jefferies analyst Trevor Young said in a recent research note.

Mattel announced the appointment of Georgiadis, 52, as CEO and to its board of directors on Jan. 17. She will take over on Feb. 8 from interim CEO Christopher A. Sinclair, 66, who will then serve as executive chairman of the company's board.

Georgiadis had served as Google's president of the Americas since September 2011. Before that she was the COO at e-commerce platform Groupon (GRPN) for about six months, and from October 2009 to April 2011 she was VP of global sales operations at Google, Mattel said in an SEC filing.

Georgiadis will receive an annual salary of $1.5 million plus $19.5 million in restricted stock options, and a long-term incentive grant value worth $8.3 million. Sinclair, who served as CEO for Mattel after the removal of Bryan Stockton in April 2015, will receive a salary of $1 million and a long-term incentive grant value of $3 million as executive chairman, according to the SEC filing.

"As a toy industry 'outsider,' Ms. Georgiadis may help Mattel shift from struggling to keep brands relevant to being an innovator," Young said in his note.

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