This weekend the eyes of football fans everywhere will be fixed on both the NFL's AFC and NFC Conference Championships, and viewers can expect a slew of ads brought to them by Domino's Pizza. (DPZ)
Ahead of the big showdowns in Atlanta, and Foxborough MA, shares of the pizza company's stock were gaining on Friday following an upgrade at KeyBanc Capital Markets to an "overweight" from "sector weight," with a $200 price target. The firm is specifically optimistic regarding Domino's digital ordering.
"Domino's is a fantastic technology company," TheStreet's Jim Cramer said from the floor of the New York Stock Exchange Friday morning. Cramer noted his Mad Money program from Thursday evening to illustrate Domino's push into tech. He had the CEO of software company Splunk, (SPLK) Doug Merritt.
"Splunk allowed Domino's to do a lot of the configuring for its advertising and for what it does when you watch their ads during a football game this weekend," Cramer noted. "You will realize that is really a marriage of Splunk and the interface of [Domino's] web, which is the ordering."
Furthermore, Cramer said that it once seemed far-fetched to imagine Domino's CEO Patrick Doyle transforming Domino's into the technology company it now is, but remembered a time when the doubters said the same thing about Starbucks (SBUX) executive Howard Schultz.
(Separately, Starbucks is held in Jim Cramer's charitable trust Action Alerts PLUS. See all of his holding with a free trial.)