CHARLESTON, S.C., Jan. 19, 2017 /PRNewswire/ -- Blackbaud, Inc. (NASDAQ: BLKB), the world's leading cloud software company powering social good, today announced that customers using Luminate Online™, its digital marketing solution, are reporting some of the industry's strongest digital fundraising results. Luminate Online, delivered in the cloud, helps customers grow digital constituent engagement and fundraising efforts by providing the tools needed to build sustainable donor relationships and online fundraising campaigns. "Blackbaud is the backbone to our online giving; they provide the solutions that best support our digital fundraising efforts," said Cyndi Zagieboylo, president and CEO, National Multiple Sclerosis Society. "We've been using Luminate Online, among other solutions, for over a decade and consider Blackbaud a vital partner in our effort to help people living with MS and to end MS forever. " While other industry reports show a continued decrease in the effectiveness of email marketing for fundraising, Blackbaud customers saw positive growth during their end-of-year campaigns, defined as the last three days of the year. Specifically, customers saw a 4 percent year-over-year increase in return-on-investment, as measured by dollars raised per email sent, with their email campaigns. "Our end-of-year campaign incorporated several of Blackbaud's Luminate Online components and we anticipate results to be up more than 25 percent from 2015," said Matt Keller, database administrator at Riley Children's Foundation. "We used the email tools to send targeted messaging at specific giving levels, as well as combined a separate online giving page with the survey tool to solicit hospital employees. The tools worked flawlessly and the increase in funds generated to help the kids at Riley Hospital was an incredible end to our year."