Mattel (MAT - Get Report) appointed Margaret Georgiadis, the former Alphabet's (GOOGL - Get Report)   Google president of the Americas, as its new CEO.

Georgiadis, 52, will take over the position on Feb. 8, at which time Christopher A. Sinclair, 66, will step down and serve as executive chairman of Mattel's board of directors, Mattel said in a statement today.

Sinclair took over as the interim CEO for Mattel in April 2015, upon the board's removal of Bryan Stockton. Under Sinclair's leadership, Mattel made significant strides in improving its brand, namely with Barbie, which underwent a drastic makeover with the launch of various new skin tones and body shapes.

Sinclair said in today's statement that Georgiadis has a deep understanding of "how to build and scale brands on a global basis" and how to engage "consumers and retail partners in a rapidly evolving digital world."

Georgiadis served as President of the Americas for Google from 2011 until 2017, and was responsible for overseeing the company's commercial operations and advertising sales. She also held executive positions at McDonald's (MCD - Get Report) and Groupon (GRPN - Get Report) , where she led the discount e-commerce company through a turnaround period as chief operating officer.

Mattel's new CEO said she looks forward to continuing Sinclair's efforts of refurbishing the toy company's brand initiatives.

Mattel did not return a request for further comment.

Shares of Mattel spiked $1.54, 5.22%, to $31.06 midday Tuesday.

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