HERSHEY, Pa., Jan. 12, 2017 (GLOBE NEWSWIRE) -- Valentine's Day isn't just for the lovebirds anymore; families want to get in on the fun, too. Start a new tradition in your family by throwing a fun-filled family date night to celebrate Valentine's Day. Don't forget to include the best part of Valentine's Day - the candy! This year, The Hershey Company (NYSE:HSY) is offering classic favorites and new treats to help inspire your celebration.  
KIT KAT® Miniatures Red Velvet Flavor
Your favorite crispy chocolate treat now comes in a brand new flavor. These KIT KAT® Miniatures are made with the rich taste of red velvet, each individually wrapped with seasonal flair to share with family and friends.
REESE'S 1lb. Peanut Butter Hearts
This Valentine's Day, treat yourself and your loved ones to the perfect combination of milk chocolate and REESE'S peanut butter in a fun heart shape. Item contains 2 8oz. hearts.

Photos accompanying this announcement are available at

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Family Night InCreate the perfect night in for the whole family. Start with your favorite takeout dinner and share messages of love around the table with Hershey's Kisses Brand Milk Chocolate Conversation Candies, also available in a heart box. Next, break out the coloring books and let the creativity flow. When it's time to relax, pop in a family-friendly movie and snuggle up.

Family of ChampionsEngage in some family-friendly competition. Dust off a classic board game or venture to your local bowling alley. Celebrate a win with some sweets and reach for Reese's White Crème Covered Peanut Butter Hearts.

Culinary CreationsBring out your inner chefs and make a fun meal together. Personalize individual pizzas with your favorite toppings. Don't stop with dinner; you can create your own dessert pizzas using sugar cookie dough and your favorite Valentine's Day candies as toppings. Gather up some Kit Kat® Miniatures Red Velvet Flavor and Hershey's Kisses White Cookie Cupcake candies for a mouthwatering masterpiece.

Family Night on the TownIf staying in isn't your thing, take the whole family out for a night on the town they won't forget. Enjoy dinner at your family's favorite restaurant. Afterward, find an indoor or outdoor ice skating rink and glide on the open ice. After skating, grab some hot cocoa to go along with your Reese's 1-lb. Peanut Butter Hearts.

Long Distance Family NightIt can be hard to get the whole family together for Valentine's Day. For kids away at school or out of the house, send a loving care package made up of the delectable Cadbury Royal Dark Solid Dark Chocolates. For a more complex flavor experience, throw in the Cadbury Royal Dark Chocolate with Caramel & Sea Salt, also available in a heart box. The salty and sweet combination will satisfy all taste buds. And for fans of rich, nutty flavors, try the Kisses Deluxe 18-piece Hazelnut Filled Chocolates Heart Box.  

The Hershey Company's Valentine's Day products are now available at retailers nationwide. The Hershey's Kisses White Cookie Cupcake candies are available exclusively at Target, and the Hershey's Kisses Milk Chocolate Conversation Candies Heart Boxes are available exclusively at Walmart, both available while supplies last.

For more Valentine's Day inspiration, product information and delicious recipes, visit www.Hersheylands.com.

About The Hershey Company The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

To learn more -

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Media Contact:Lauren Aardewijn The Hershey Company717.534.7143           laardewijn@hersheys.comKristen SeaboltKetchum 202.835.9462kristen.seabolt@ketchum.com

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