Editors' pick: Originally published Jan. 11.McDonald's ( MCD) is dropping its version of an Indian/Western breakfast menu mixtape in Mumbai on Friday.
This isn't the fast-food giant's first foray into local Indian food. In 2009, it introduced the McAloo Tikki burger that was an interpretation of the popular street food, but this is the brand's first standalone breakfast menu in India.
New options will include the Masala Dosa Burger, Masala Scrambled Eggs and Molaga Podi Sauce. A masala dosa is a thin pancake of fermented rice and lentils, often served with potatoes, and molaga podi is a dry spiced powder made from mixed lentils and sesame seeds. McDonald's also plans on introducing the all-day breakfast in Mumbai, consisting of Waffles and Egg McMuffins.
There's been some mixed reactions online, a combination of Twitter users happy with the new convenience and people who think the golden arches have gone too far.
Why would someone buy Masala Dosa burger when you can get a very good and authentic Masala Dosa at less than 1/4 cost of that burger! ��— Batman (@hari_a) January 11, 2017
Masala Dosa Burger is the reason why you should remove the word innovation from power points.— Sanobar Sultana (@sanobarsultana) January 11, 2017
Does this Masala Dosa Burger count as cultural inappropriation? #askingforafriend— Valia Babycats (@livetimefe) January 11, 2017
masala dosa burger means the product guys at McDonalds have officially run out of ideas. :)— manish pimpley (@manishbytes) January 11, 2017
Many of the McDonald's India menu items look familiar, just with more vegetarian options and slight twists on Western favorites. Additionally, a lot of the food will be grilled rather than fried for a healthier take
With more than 400 McDonald's restaurants in over 65 Indian cities the brand is looking to make the Western 'grab n' go' breakfast into a bigger thing after pulling a lot of its China operations earlier this week.
Breakfast prices will range between Rs30 (44 cents) and Rs135 (approximately $2).