FAIRFAX, Va., Jan. 9, 2017 /PRNewswire-USNewswire/ -- InfoComm International ® is pleased to announce that its new TIDE conference (Technology. Innovation. Design. Experience.), to be held for the first time at InfoComm 2017, will feature keynote speakers Matthew Luhn, one of the original story creators at Pixar, and virtual reality pioneer Nonny de la Peña. TIDE is a thought-leadership event for examining the strategic impact of audiovisual technology and the AV industry's role within the larger business and technology sectors. The inaugural TIDE conference takes place June 13 in Orlando, Fla., the day before the InfoComm 2017 show floor opens. It will explore the critical role AV plays in crafting stories and how the AV industry can harness the power of storytelling to meet business objectives. The TIDE program was created for design professionals and enterprise technology customers, as well as AV service providers. Matthew Luhn is a writer, story consultant, creative writing instructor and speaker with more than 25 years of experience creating stories and characters for Pixar Animation Studios, The Simpsons, and others. Luhn's Storyfor Business workshops and keynote addresses train business leaders and entrepreneurs to use storytelling to bridge the gap between heart and business to build brands and business communication. His clients include Adidas, Disney, Facebook, Google, Microsoft, Salesforce, Sony and many more. "From CG animation to big data, technology has created so many opportunities for storytellers to forge stronger, more meaningful connections with their audiences. Technology inspires art and art inspires technology," Luhn said. "After my keynote presentation, attendees will have clear understanding of how to craft impactful, personal stories that will help them connect more effectively with their audiences."