Software Makers, Entertainers Move to a Brave, New World of In-Vehicle Activities

As driverless technology moves away from the laboratory and closer to production, automakers are visualizing what new opportunities vehicle travel may hold for en route activities beyond napping, shopping, reading or watching a video.

Last year, Daimler AG (DDAIF) unveiled its Mercedes-Benz F 015 luxury in motion, whose seating arrangement could adjust to a miniature version of a lounge when the vehicle is in driverless mode, with all four occupants facing one another.

At this year's CES exhibition in Las Vegas, an annual confab that has been surpassing traditional auto shows in terms of displaying futuristic technology, companies that once only touted entertainment or other digital services are seeking to expand their market to cars.

Nissan Motor  (NSANY) on Wednesday tweeted a hint that it plans to introduce Microsoft's (MSFT) Cortana digital assistant into the cockpits of its automobiles. The software maker has been experimenting how to integrate Cortana into a windshield so occupants might, for instance, make dinner reservations or view their location on a digital map.

Honda Motor  (HMC) said it is teaming with DreamWorks Animation to create an augmented and virtual reality (VR) proof of concept for "in vehicle experience." Once distraction no longer is an issue because a robot is driving the car, why not wear VR goggles?

A proof of concept, called Honda Dream Drive, uses VR goggles to allow passengers to experience a virtual world activated by the motion of the vehicle. The CES display, Honda said, will featuring content from DreamWorks' animated movie Trolls.

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