Shares of McDonald's (MCD) were higher in mid-afternoon trading on Friday, after the company announced that it would partner with UberEats to test food delivery in three different Florida cities in January 2017.
The big question with this new feature is whether the food will travel well or not, TheStreet's Jim Cramer said on CNBC's "Squawk on the Street" on Friday morning. Coffee is a good product for delivery, but a Big Mac, fries and diet Coke (COKE) might not be, he explained.
"If it doesn't arrive crisp, it's not a positive," Cramer claimed.
The company's CEO Steve Easterbrook is a "very, very technologically savvy" guy and has probably tested it, he noted. But even so, this new offering doesn't matter so much.
"Let's watch, but I don't think this is the magic bullet," Cramer pointed out. "The magic bullet is he's making the food better."
If you own McDonald's stock, it's for the same store sales, which should do "pretty good," he said.