Adobe's (ADBE) calculated growth in digital marketing should translate to solid results this quarter, as the company is expected to see a year-over-year increase in earnings and revenue when it reports results for the fiscal 2016 fourth quarter after Thursday's closing bell, analysts say.
Analysts surveyed by FactSet expect Adobe to post adjusted earnings of 86 cents per share and $1.59 billion in revenue. The San Jose, CA-based company's digital media unit, which includes popular software like Photoshop, is expected to generate $1.06 billion during the quarter. Wall Street is estimating that digital marketing, a division that delivers a wide range of enterprise data services, will see revenue of $482 million.
For the same period last year, the software company reported adjusted earnings of 62 cents per share on revenue of $1.31 billion. Digital media revenue was $990 million, while digital marketing revenue was $430 million in the quarter.
Jim Cramer and Jack Mohr, who co-manage the Action Alerts PLUS Portfolio, recently added Adobe to their holdings, nothing that the company has emerged as a leader in lucrative markets such as digital content creation and digital marketing, particularly as advertising and marketing budgets move away from traditional outlets and go online.
Deutsche Bank analysts expect some upside to consensus estimates for the fourth quarter, largely as a result of "continued momentum" in Creative Cloud and Marketing Cloud activity. Creative Cloud software falls under its digital media segment, while Marketing Cloud services are included in its digital marketing division.
In 2013, Adobe made a then-controversial business move to a subscription model from a software license model, but now, that move seems to be paying off. In its latest earnings report, Adobe was helped by a 41% jump in subscription revenue.