Shake Shack's Penn Station location
Earlier this year, New York Governor Andrew Cuomo unveiled plans for a complete overhaul of Penn Station, including a new 255,000 square foot train hall that will accommodate both Amtrak and Long Island Rail Road commuters. It will also feature 700,000 square feet of retail and office space. Cuomo is targeting Penn Station's remodeling to be done by 2020, though at the pace that construction typically moves in the Big Apple that's probably ambitious.
The upgrade is definitely needed not only for appearance purposes, but also to handle a likely surge in traffic to New York City. By 2040, it's estimated that 210,000 more commuters will come into New York City, many through through Penn Station, according to The Regional Plan Association.
Said Koff, "Look, everybody has got a lease that expires at some point -- I think the retail corridor will have to step up its game in what will be an enhanced experience."
Shake Shack will have little time to bask in the glory of opening its Penn Station spot weeks before the peak holiday rush, which will surely rake in the cash for the store. The company is targeting 21 to 22 new restaurant openings in the U.S. next year, a faster pace than the 19 expected to open this year. About 10 international openings are expected for next year, consistent to the number unveiled in 2016.
And yes, mobile ordering will soon arrive to the location, says Koff, and it will also stay open late on nights when there are games and concerts letting out of Madison Square Garden.