HANGZHOU, China, Dec. 1, 2016 /PRNewswire/ -- Hangzhou has long been synonymous with idyllic scenery and a leisurely pace of life. Given the attention that Hangzhou received as a result of the G20 Summit, Business Events Hangzhou has rolled out a new logo and tagline promoting the city as a locale for meetings, travel incentives, conventions and exhibitions (MICE). The new tagline, " Hangzhou, Inspiring New Connections", reflects the city's expectations in succeeding in its efforts to become a top MICE destination facilitating industry-, knowledge- and commerce-based connections around the world. Hangzhou is China's first city with an official MICE destination brand.
Buyers and conference attendees, impressed by what Hangzhou has to offer in terms of cultural attractions, are glad to see the city become a popular MICE destination Taking part in a conference in Hangzhou is an opportunity to resolve what may be a longstanding problem besetting the attendees. Yet, with what is on offer beyond the meeting room or exhibition hall, the city is also an opportunity for leisure and for disconnecting from the daily stresses of doing business. Hangzhou, in its new role as both a leisure travel destination and a MICE destination, and one which has witnessed the signing of the US-China Joint Communique and of the Ratification of the Paris Agreement on Climate Change at the G20 Summit, provides an ideal environment for the resolution of disputes, facilitating of business cooperation and enhancing of win-win results.