NEW YORK, Dec. 1, 2016 /PRNewswire/ -- The holiday shopping season is upon us and Americans all over the country are making their lists, checking them twice, and hitting their favorite shops. A recent Harris Poll examined Americans' shopping habits surrounding grooming and cosmetic staples and found that, while online shopping certainly has its role, many products may be better suited to brick and mortar shopping. However, it's not always all about location. At the end of the day, price reigns supreme over purchase location as nearly 9 in 10 Americans say once they find a product they like, they'll buy it wherever they can get the best price (87%).
These are some of the results of The Harris Poll® of 2,223 U.S. adults surveyed online between September 19 - October 3, 2016, including 2,088 purchasers of cosmetic and grooming products. Complete results of the study can be found here. Popular purchase channels Since 2014, in-person merchants continue to be the most common purchase location. In total, around 9 in 10 purchasers shop in person for hair styling products (91%), shampoos and conditioners (91%), cosmetics (90%), non-sunscreen products with SPF protection (89%), and sunscreen (87%). Specifically, "big box" retailers remain the top purchase location for all of the cosmetic and beauty products surveyed. A majority of purchasers of hair styling products (59%), shampoos/conditioners (59%), non-sunscreen products with SPF protection (57%), sunscreen (56%), and hair color products (51%) turn to "big box" retailers. Retail stores are also the top merchant for cosmetic (50%) and facial/skin care product (49%) purchasers. For nearly all products, pharmacies and grocery stores round out the top three purchase locations, including shampoos/conditioners, facial/skin care products, sunscreen, non-sunscreen SPF products, hair color, and hair styling products.