DETROIT, Dec. 1, 2016 /PRNewswire/ -- On Tuesday CrowdRise, the largest crowdfunding platform dedicated exclusively to charitable causes, celebrated #GivingTuesday with its annual Giving Tower Campaign. $4 million was raised for 1,100 participating charities competing for a $25,000 prize in the CrowdRise Giving Tower campaign. CrowdRise's mission is to make giving back fun, and the CrowdRise Giving Tower is an effort to further that mission. The Giving Tower is an immersive giving experience that incorporates innovative technology, virtual reality, and friendly competition to make giving back fun, easy, and impactful. Designed to enable charities and donors to experience collective giving in real time, The Tower grew over the course of the day as donations came in. "We launched CrowdRise because we thought if we could make giving back fun and interesting and notable, way more people would want to do it. Five years ago, when we talked about campaigns like the Giving Tower, people thought we were crazy. There was this idea that giving back had to be serious and even somber," said CrowdRise CEO and Co-Founder Robert Wolfe. "Yesterday thousands of decent humans once again threw that notion out the window -- the community built a virtual tower by donating to some of the most serious and amazing causes out there. So awesome." Encinitas, CA-based Cure JM Foundation raised the most money in yesterday's campaign on #GivingTuesday with over $168,000 and won the $25,000 bonus donation. Coming in second, Elephant Sanctuary in Tennessee raised over $151,000, followed by Raleigh, NC-based Multiple System Atrophy Coalition with nearly $120,000.