CBS All Access to Begin Streaming NFL Games on Sunday

CBS  (CBS) has secured a deal with the NFL to stream Sunday afternoon and Thursday Night Football games on its All Access streaming service.

In addition to the games themselves, the agreement allows All Access subscribers to stream live pre-game and halftime coverage. Games can be viewed directly on the All Access app, but they are only available in the approximately 150 markets where live CBS content is available. Terms of the deal weren't disclosed. 

"CBS has been one of our most trusted and valuable partners for over 50 years, and we're happy to extend our relationship with them in new and exciting ways," said NFL Commissioner Roger Goodell in a statement. "Distribution of our games on CBS All Access is a win for the millions of NFL fans across the country, especially those looking to watch our games on these emerging digital platforms."

It's also a major win for CBS, as over-the-top platforms such as Dish Networks' (DISH) SlingTV and AT&T's  (T) DirecTV Now have been gunning to gain rights to stream NFL content. CBS has been similarly exclusive with distributing its content -- PlayStation Vue is the only platform that features CBS programming for the time being. 

CBS's All Access service, which launched in Oct. 2014, has been more successful than expected, garnering about one million subscribers. CBS is currently one of the big hold-outs on DirecTV Now's "skinny bundle" of channels.

Separately, Twitter in September inked a deal with the NFL to live stream Thursday Night Football games on the social media site.

CBS shares were down 0.3% to $60.57 in trading on Thursday.

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