PITTSBURGH, Dec. 1, 2016 /PRNewswire/ -- Fake app concerns aside, mobile shopping had its best Thanksgiving weekend in history. And, for the first time ever, Black Friday online sales eclipsed Cyber Monday's. To learn more about holiday shoppers, retail's leading mobile app and site developer Branding Brand analyzed 30 million of the online visits that occurred on its platform over the Thanksgiving/Cyber Five weekend ( November 24 - 28). Is Mobile King? Branding Brand's analysis showed that retailers received more traffic from smartphones than desktop computers on all days except Cyber Monday. Compared to last year, overall mobile revenue grew by 30% during Thanksgiving Weekend. Desktop revenue grew by 6%. Even though desktop was responsible for 60% of all Thanksgiving weekend revenue, several of Branding Brand's clients saw mobile completely take over. "Mobile beat desktop in revenue for several of our clients on all or most days of the Cyber Five," said Chris Mason, CEO and Co-founder of Branding Brand. "Over the holiday weekend, our standout retailers in mobile revenue actively marketed to their younger demographic on their phones or ran effective conversational commerce campaigns to stay top-of-mind with their customers." Black Friday Goes DigitalBlack Friday saw 31% more online revenue than Cyber Monday this year. Year-over-year, online revenue increased for the same day by 84%.