NEW YORK, Dec. 1, 2016 /PRNewswire/ -- LivePerson, Inc. (Nasdaq: LPSN), the leading provider of cloud mobile and online business messaging solutions, handled a record-breaking number of visitors on its platform during Cyber Weekend, the five-day period including Thanksgiving Day, Black Friday, and Cyber Monday, with 530 million site visits to brands serviced by LivePerson messaging, 11% higher than last year.
Notably, over a third of Cyber Weekend interactions occurred on tablets and smartphones, versus just 24.8% last year. This represents a 37.5% gain in the use of mobile devices rather than desktop computers for messaging with brands, compared to a year ago. Despite mobile chat being a newer and less widely deployed feature than desktop chat, and present on around 25% of sites analyzed over the extended weekend, mobile chats represented a disproportionately high 33% of all interactions. This marks the first year that mobile interactions have been more popular than desktop on a per-visit basis. The shift to interactions on smartphones was even more significant, seeing an 83% increase over 2015. As well as internal platform data, LivePerson also conducted a consumer survey of 1000 Americans on the Cyber Weekend period. It showed that almost 47% of Millennials completed a purchase over Cyber Weekend on a smartphone, versus 36% of those 35 and older. The reverse was true on tablets, where 30% of consumers over the age of 35 completed a purchase, versus 19% of Millennials. The survey also uncovered that nearly three times as many women than men purchased 20+ items on Black Friday, and they were also more likely than men to make a purchase on a smartphone or tablet.