NEW YORK, Dec. 1, 2016 /PRNewswire/ -- Splash, the leading event marketing automation software, and Greenhouse, the world's most transparent jobs and recruiting marketplace, today announced an integration that links applicant tracking to all company events resulting in an optimization that can cut the candidate life-cycle by up to one-third.
"The most powerful recruiting happens in-person," said Ben Hindman, CEO and Co-Founder of Splash. "We're incredibly excited about this integration with Greenhouse because for the first time ever your entire event strategy is completely in sync with your recruiting process," he continued. "From filling your funnel with the right candidates to closing a C-level hire, this integration has the power to impact every single aspect of your recruitment pipeline." The recruiting landscape has shifted dramatically in the past decade, mirroring advancements in digital marketing. Despite this shift, the industry has struggled to develop a cohesive strategy for recruiting via in-person initiatives. Events are typically siloed by team. The billions of dollars spent each year on marketing events, for example, may have little to no effect on overall recruitment because in-person connections go untracked in the recruiting funnel. This inefficiency costs millions of dollars per year in wasted time and lost candidates. "Events are not just about employer branding -- they're an opportunity to effectively leverage your company culture by making data-driven decisions," said Daniel Chait, Co-Founder and CEO of Greenhouse. "Smart companies recognize this and today's best talent acquisition teams think and act more like digital marketers than the 'headhunters' of the past," he continued. Corporations in the U.S. spend nearly $72 billion per year on recruitment efforts, yet the majority fail to recognize that every event is a recruiting opportunity. With Splash, these companies can cut the candidate life-cycle by up to a third. For qualifying candidates, determining their level of interest and then influencing that interest are all made more efficient with the personalized approach this integration enables. "By partnering with Splash, we've given all our customers a platform that can track recruiting efforts across every company event and tools to optimize those efforts to make more informed hiring decisions," continued Chait. "Overall, the integration brings your company culture to life, delivers a deeper understanding of your candidates, and ensures an overall recruiting efficiency in your events."