Chicago Blackhawks Captain Battles Toronto Maple Leafs Rookie in "Call Your Shot" Challenge EXETER, N.H., Dec. 1, 2016 /PRNewswire/ -- Bauer Hockey, the world's leading manufacturer of hockey equipment, today unveiled Aim For Greatness, its global marketing campaign for the BAUER NEXUS 1N stick which features Chicago Blackhawks captain Jonathan Toews and Toronto Maple Leafs rookie Auston Matthews. The main element of the Aim For Greatness campaign is an online video that features Toews and Matthews in an on-ice "call your shot" battle, which was filmed during Bauer Hockey's 2016 athlete event held in Toronto this summer. The two players take turns aiming shots at various pieces of equipment on the production set, including cameras, lights and a full table of food. "There are no camera tricks involved so the skill demonstrated by both players is impressive, but the interaction between Jonathan and Auston is what makes the video a must-see for hockey players and fans," said Mary Kay Messier, Vice President of Marketing, Bauer Hockey. "The video provides a unique look into both players' personalities that most fans don't get to see very often. The incredible skill that made each of them top professional players are clearly on display, but when you watch the video, you quickly understand that both Jonathan and Auston simply love playing the game of hockey."