NEW YORK, Dec. 1, 2016 /PRNewswire/ -- In honor of World AIDS Day, Lokai, a socially-responsible lifestyle brand representing the importance of finding balance along life's journey, announced a new limited-edition red-colored bracelet for (RED), on sale now.
The Lokai x (RED) bracelet, available through December 31st, 2016, is part of a multi-channel campaign from Lokai that is driving engagement and conversation around AIDS amongst a young audience, in particular the Lokai community - a generation that will shape the future, making it critical they understand how they can effect change. Launched in partnership with (RED), a nonprofit organization committed to ending AIDS, one dollar of each Lokai x (RED) purchased through December 31st will support (RED)'s fight against the disease. In 2006, 1,200 babies were born every day with HIV. Today that number is down to 400, and with medication costing as little as 30¿ a day, we can see the end of mother-to-child transmission of HIV/AIDS by 2020. Lokai hopes to inspire its young followers to stand together to achieve a world without AIDS. "Engaging young people in philanthropy has the potential to make a greater and longer-term impact," said Steven Izen, CEO & Founder of Lokai. "Through our partnership with (RED), we hope to educate and engage the next generation of activists to create an AIDS free generation." Deborah Dugan, CEO, (RED), said: "The Lokai x (RED) bracelet is the perfect way for people to proudly express their support for the fight this coming World AIDS Day, and beyond. We are so thankful to the entire Lokai team for bringing more young minds and activists in the fight, and for the money they will generate to get us closer to ending AIDS once and for all." The integrated campaign is built on collaborations with various HIV/AIDS stakeholders. Lokai is working hand-in-hand to educate its community across all platforms: