DALLAS, Dec. 1, 2016/PRNewswire/ -- On TV's biggest night, Avocados From Mexico (AFM) will be giving avocado-loving football fans a healthy dose of fun. The number-one selling avocado brand in the U.S. -- with nearly 80 percent of the market - is excited to confirm their 30-second commercial during the first break of the 2017 Big Game, airing on Sunday, February 5, 2017 on FOX. This year, AFM is tackling a nutritious message that will entertain and delight fans with the unmatched hilarity they have come to expect from the "Always In Season" brand.
"We love to bring the AFM personality and good times to this major sporting event. While entertaining the fans is always our top priority, we also recognize that health and wellness are major drivers for our consumers, and we're thrilled to educate them about how Avocados From Mexico can help achieve a healthier lifestyle," said Alvaro Luque, president of Avocados From Mexico. "While beer and snack brands often dominate TV's biggest night, those products are punting the 'health' message … to us! AFM is at the forefront of an important shift towards advertising healthy options during major pop culture moments." This year, AFM continues its "patented" light hearted humor the brand brings to the Big Game. But this time it's with a healthy twist which will make it stand out this year even more given all the snacks and beer ads during the event. When the first commercial break airs, AFM will use playful comedy to remind consumers that avocados are a perfect choice for nutritious game-time, and anytime, snacking. For decades, Big Game food advertising has been purposefully indulgent, capitalizing on the hungry appetites of football fans of all ages. AFM recognizes that consumer needs and preferences are continuing to transform, and is excited to support the increasingly widespread interest in maintaining a healthy lifestyle - even when snacking.