LOS ANGELES, Dec. 1, 2016 /PRNewswire/ -- Ticketmaster, the global market leader in ticketing, today announced a new, exclusive contract with the University of Oregon (UO) to serve as its official ticketing partner. As the most recent addition to Ticketmaster's partner schools in the Pac 12, UO has signed on to work exclusively with Ticketmaster for their ticketing and fan marketing solutions. This new deal comes on the heels of 17 university contract extensions this year including University of Florida, Oklahoma State, Seton Hall, Tennessee St. and Butler University, among others.
Ticketmaster's partnership with the University of Oregon is the company's latest new university collaboration as it continues to strengthen its recently expanded Ticketmaster College Division. This division works to ensure that all college athletics clients have direct access to the technology, data and analytics support Ticketmaster offers in order to meet their fans' needs. "At the University of Oregon, we are always searching for any enhancement that will benefit the fan experience," said Craig Pintens, ¿Senior Associate Athletic Director of Marketing & Public Relations for the University of Oregon. "With Ticketmaster's demonstration and commitment to integrating innovative vendors, we will be able to continue to push the best solutions for our fans." As early technology adaptors, the University of Oregon will leverage all of Ticketmaster's comprehensive product offerings and resources for UO's athletic programs including solutions for multichannel marketing, data analytics and sales monitoring, market pricing, internal communications and much more. Ticketmaster has also been charged with creating an even better UO fan experience through a more visually appealing and branded site in addition to enhancing the functionality and user experience for ticket holders, donors and students. "Ticketmaster is proud to partner with such storied athletic programs at institutions like the University of Oregon," said Janeen Lalik, SVP, College Athletics for Ticketmaster North America. "Ticketmaster's collegiate partnerships are an integral component of our overall sports business as we continue to bolster our existing and new client relationships to help provide a great fan experience." "We entered our selection process with an open mind. As we compared our options in the market place, it was clear to us that Ticketmaster had the most comprehensive platform for our fans," Pintens continued. "Our relationship will enable our staff to operate at a higher level and assist in filling up our venues for our student-athletes."