SHANGHAI, Dec. 1, 2016 /PRNewswire/ -- On the first day of Bauma China 2016, the China-U.S. Expert Senior Level Talks , sponsored by SANY E-business center ,were held at the SANY exhibition hall. Experts from home and abroad gathered together to discuss how Chinese construction machinery companies can build international brand s,rapidly establish overseas sales network s, and more.
"SANY's international course has see nsteady development since its officia l entrance into the international market in 2000. Over that time, SANY has gradually attache d more importance to its internationalization and provide d more resourc e support. The company's international market share reached44% in October of this year ," Deng Haijun, GeneralManager of SANY 's European business unit said. Deng has experienced a lot during the last 16 years of SANY's overseas development. "Over the previous eight year s we have explored how to adapt to overseas market requirements, so we consistently improve our product quality to meet local requirements and some product features even surpass our competitors'. Nowadays, our focus is on how to improve our brand image and growits popularity. Since 2012, SANY 's overseas brand recognition has been remarkably improved through a series of international events, such as Japan's Fukushima nuclear power rescue, theChilemine rescue, and the purchas eof Putzmeister. Our current task is to improve SANY's overseas reputation. Advanced technolog yand well-rounded service, along with ful lparts support and good reputation will greatly enhance our market influence. "