NEW YORK, Dec. 1, 2016 /PRNewswire/ -- Vestorly Inc., the data-enabled content platform for financial services, released Vestorly Social AI, an intelligent tool for financial advisors to have AI schedule and post content to social media and gather new leads on their behalf. The product is made available on a standalone basis, or as part of the Vestorly comprehensive platform license.
Vestorly Social AI uses Vestorly's core artificial intelligence engine based on a growing network of more than 1 billion proprietary data points, to build "playlists" of daily news content for a financial advisor's audience. Vestorly Social AI intelligently posts this curated content in order to optimize lead generation opportunities on LinkedIn, Facebook and Twitter channels. Content can be auto-updated by the minute to increase engagement and conversion. A significant and valuable differentiator is that Vestorly Social AI comes with a uniquely branded newspaper-style landing page for each wealth management firm to host its live curated content and add to its business website. Vestorly Social AI directs traffic from social media audiences to this page, which personalizes itself to encourage engagement with additional content. This feature allows for an ever-present content experience that learns with every interaction, and delivers individual leads from social media to financial advisors. With this technology, leads are captured, identified and attributed to their social media source while Vestorly provides additional data on content viewing behavior and uncovers newly discovered relationship opportunities for financial professionals. All data can be integrated with Salesforce CRM to ensure proper metric accountability for social media marketing. "Vestorly Social AI focuses on the crucial elements of the problem: breadth of content, flexibility of distribution, superior design of the display, and metrics-driven lead generation" said CEO Justin Wisz. "It's easy to give financial advisors tech homework to do, but difficult to engineer tech that intelligently runs itself, delights consumers and delivers results back to the professional. Vestorly is changing the way financial services communicates with audiences by leveraging data-enabled technology and not losing site of consumer demands for modern digital experiences. Vestorly Social AI can save hundreds of hours per year on behalf of users, but financial advisors may also take control of the scheduling system if they wish to manually override and schedule multiple or individual social media posts for the future, similar to status quo social media marketing tools.