LONDON, Dec. 1, 2016 /PRNewswire/ -- Deferring to the popular consumer sentiment, numerous countries across Western Europe have banned or restricted the use of polyvinylidene chloride (PVdC)-coated films in food packaging. The move opens up the market for sustainable and specialty packaging solutions that are cost effective, offer transparency, and have excellent barrier properties even at high temperature and humidity. On the other hand, usage of PVdC-coated films is not banned or restricted in the North American market, with the sustainability concept being in the nascent stages. However, options are being considered. "Ethyl vinyl alcohol (EVOH) co-extruded films, which are the only comparably priced substitutes for PVdC-coated films, have already grabbed 46.7 percent of the total specialty films market in Western Europe," said Frost & Sullivan Visionary Science Programme Manager Raghu Tantry. "In North America, use of AlOx- and SiOx-coated films is increasing, as they are considered to be safer and more sustainable than PVdC-coated films and metallized films." Analysis of the Western Europe Specialty Flexible Films in Food and Pharmaceutical Packaging Marketand Analysis of the North American Specialty Films Market in Food and Pharmaceutical Flexible Packaging are part of Frost & Sullivan's Future of Health, Beauty and Packaging Growth Partnership Subscription that also offers insights on biomaterials, conductive polymers, nitrogen nutrients, fermentation-derived specialty biochemicals, coatings and surface technology, biomedical textiles, smart agriculture, nanotechnology innovations, and antimicrobial protection. Click here for complimentary access to more information on this analysis and to register for a Growth Strategy Dialogue, a free interactive briefing with Frost & Sullivan's thought leaders. Changing lifestyles have increased demand for ready-to-eat packaged meals with a shelf life of two weeks to 24 weeks. Market participants are therefore focusing on single-unit packages that can support repeated freezing and heating, and reseal pouches that lock the freshness after resealing.