MONTREAL, Nov. 30, 2016 /CNW/ - Decembeard is a Colorectal Cancer Association of Canada (CCAC) awareness campaign that challenges REAL men… and dare we say, REAL women to grow a beard during the month of December. The goal of the challenge is to get people talking about colon cancer and to raise vital funds for the cause. Participants obtain sponsorship and grow a beard, decorate their current one, or even sport a fake one while sharing their progress over social media all to provide support for cancer patients. To help us this year, we have teamed up with Big City Beards who offer organic beard care products - perfect for our beard-growing participants! Colorectal cancer is the second leading cancer killer of men and women in Canada, yet it is 90% preventable and curable if caught in its early stages. In 2016, approximately 26,100 Canadians (14,500 men and 11,600 women) will be diagnosed with the disease. These statistics underline the importance in raising funds to help us raise awareness and support those touched by this cancer in Canada. Having raised an impressive $43,000 last year, our 2016 target is $100,000. "Colorectal cancer crosses borders, however, it doesn't stop at our borders and neither does our campaign. Consequently, we partner with colon cancer associations around the world in solidarity to help bring an end to this difficult disease," says Barry D. Stein, President of the Colorectal Cancer Association of Canada.