Hershey's Chocolate World (NYSE: HSY) Attraction announced today that it will celebrate its 100 millionth visitor this December. Beginning today and leading up to the anticipated 100 millionth visitor, Hershey's Chocolate World Attraction is inviting fans to celebrate the monumental milestone by sharing their favorite sweet memories both in store and online, and continuing to make new ones, culminating in the sweetest memory to date - the 100 Millionth Memory.

"Visitors to Hershey's Chocolate World Attraction aren't just learning about how chocolate is made or enjoying a sweet treat. From meeting the Hershey's characters and riding Hershey's Chocolate Tour for the first time, to personal milestones like birthday celebrations and engagements, it's a joy to see people creating sweet and lasting memories with their loved ones," said Suzanne Jones, Vice President, The Hershey Experience. "We anticipate the 100 Millionth Memory to happen around the December holidays, so we are excited to launch a month-long celebration in December as we count down to the milestone with our fans."

Visitors during December will join Hershey's Chocolate World Attraction with a virtual countdown clock in the lobby, witnessing how their visit and the memory they created bring the 100 Millionth Memory one step closer.

Share Your #100MillionMemories

Beginning today, fans are invited to share their favorite memories made at Hershey's Chocolate World Attraction online using #100MillionMemories. Those who post using #100MillionMemories will be entered for a chance to have their memories showcased on HersheysChocolateWorld.com/100Million and featured at the end of the Hershey's Chocolate Tour at Hershey's Chocolate World Attraction.

Fans who post their #100MillionMemories and show them at their next visit to Hershey's Chocolate World Attraction will receive a free Hershey's Milk Chocolate Bar to make their memories even sweeter. Hershey's Chocolate World Attraction will also celebrate the 100 Millionth Memory milestone by counting down their own favorite memories and sharing them with #100MillionMemories posts on social media every Monday.

The Sweetest Memory of All

Hershey's Chocolate World Attraction will celebrate the lucky 100 millionth visitor by making their memory—the 100 Millionth Memory—the sweetest to date. To mark the historic visit, the 100 millionth visitor will have the honor of helping to name the calf in the fan-favorite barnyard scene of Hershey's Chocolate Tour. The newly named calf will join the other seven cows on the ride whose names were chosen with the help of fans and employees of The Hershey Company earlier this year, ahead of the ride's relaunch.

In addition to naming the calf on the Hershey's Chocolate Tour, the 100 millionth visitor will receive:
  • A five-pound Hershey's Milk Chocolate Bar, free admittance to all Hershey's Chocolate World Attractions for a year and free Hershey's chocolate and candy for a year.
  • The title of "Mayor" of Hershey's Chocolate World for the day, with the option of issuing an official proclamation for all Hershey's Chocolate World Attraction visitors that day; sweetening the memories of all in attendance for the 100 Millionth Memory celebration.

The 100 millionth visitor will also have the opportunity to give back with their participation in a 100-second shopping spree of Hershey's Largest Candy Store within Hershey's Chocolate World Attraction, benefiting the Ronald McDonald House.

For those unable to attend, Hershey's Chocolate World Attraction will invite fans to celebrate the 100 Millionth Memory alongside them through Facebook Live.

To read more about what the milestone holiday memory means to Hershey employees, please visit the link here.

For more information about Hershey's Chocolate World Attraction activities and events, visit our website at  HersheysChocolateWorld.com, join the conversation on our Instagram, Facebook, YouTube and Twitter pages, or call 717.534.4900.

About Hershey's Chocolate World Attraction and Hershey's Chocolate Tour

Since opening in 1973, Hershey's Chocolate Tour has hosted more than 75 million visitors in its 42-year history making Hershey's Chocolate World Attraction, with nearly four million visitors annually, the nation's most popular corporate visitor center. The attraction is open daily, year-round, except Christmas Day, and as always, Hershey's Chocolate Tour is free of charge. Visitors to Hershey's Chocolate World Attraction can also enjoy other activities including Create Your Own Candy Bar, Chocolate Tasting Experience, 4D Chocolate Mystery and the World's Largest Hershey's Candy Store.

About The Hershey Company

The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 21,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

Copyright Business Wire 2010