LAS VEGAS, Nov. 29, 2016 /PRNewswire/ -- Caesars Entertainment Corporation (NASDAQ: CZR) today announced that it will launch a paid valet and self-parking initiative intended to improve the parking experience for guests, local residents and Total Rewards loyalty program members at eight of its nine Las Vegas properties. The Rio All-Suite Hotel & Casino will not be included in this program and implementation dates will vary by location.
"Our priority is to ensure that our hotel guests, local residents and Total Rewards loyalty members have an improved parking experience," said Bob Morse, President of Hospitality at Caesars Entertainment. "Guests who stay, game and shop at our resorts have said that parking spaces and valet services have become increasingly scarce, so we believe that implementing a paid parking program while also investing in LED parking guidance systems will help address these issues." Local residents with proper identification and Total Rewards loyalty members rated Platinum and above will continue to self-park for free. Complimentary valet will also be available for all Total Rewards loyalty members rated Platinum and above. Five properties will receive new parking guidance systems which will help guests easily identify occupied and unoccupied self-parking spaces. The five properties receiving the parking infrastructure improvements include Caesars Palace, Harrah's, Flamingo, Bally's and Paris. The paid parking program will begin its phased-in approach in late December 2016 when the valet services at the LINQ and Harrah's properties switch over to a paid model. Self-parking at those two properties will remain free for the time being, until self-parking equipment is installed. The rest of the Caesars Entertainment Las Vegas properties, excluding the Rio All-Suite Hotel & Casino, will be implementing a paid valet and self-parking program throughout the beginning of 2017.