BEIJING, Nov. 29, 2016 /PRNewswire/ -- CreditEase Wealth Management, the wealth management unit of CreditEase, one of China's largest fintech Companies, announced the results of a report conducted jointly with Bloomberg Businessweek China surveying Chinese new middle class investment habits. Among the results, the report showed that:
76% of new middle class investors are willing to accept investment advice through digital channels
73% prefer low volatility products
62% prefer personalized investment products
61% prefer investment products with low service fees
China's new middle class is an important contributor to the country's RMB 50 trillion in total savings and nearly RMB 100 trillion of investable money -- estimated to rise to RMB 200 trillion by 2020. However, with only 12% of Chinese investors using investment advisors, as compared to 67% of US investors, the need for reliable wealth management and investment advice is mushrooming. Combined with widespread use of the mobile internet for daily transactions, and relative lack of "traditional" investment advisors, there is a potentially enormous market opportunity for innovative new solutions. CreditEase Wealth Management believes that "robo-advisors" , which provide automated, algorithm-based portfolio management advice , will play an increasingly important role in filling the "advice gap" for new middle class investors. "In China's dynamic investment environment, planning a long-term investment strategy has always been challenging," said Mr. Tang Ning, CEO and Founder of CrediteEase. "And in recent years, the number of new investment products and options available to new middle class investors has expanded tremendously. By providing powerful, user-friendly tools to create intelligent and balanced portfolios, we believe that sophisticated robo-advisors will help guide investors towards realizing long-term, sustainable wealth creation."