SAN FRANCISCO, Nov. 29, 2016 /PRNewswire/ -- Vendini, the company that makes the business of live events simple with industry-leading software and services, announced today the launch of the Sales Spotlight mobile app, available now for both Android and iOS devices. The new app equips venues, event organizers and promoters with critical sales and inventory metrics they can act on in real-time, helping to drive revenue and increase attendance.
Vendini continues to introduce its members to new technology, expanding the capabilities of their all-in-one solution for live events. Sales Spotlight provides Vendini members access to a mobile dashboard with multiple snapshots of present sales trends for an entire run of an event or for an individual event date, highlighting inventory status and total sales by ticket type. The dashboard views are ideal for quickly communicating updates with venue staff and external stakeholders. It also empowers decision makers to leverage the metrics to make intelligent, fact-based marketing decisions to steer sales performance and drive event attendance, ensuring that their house is always full. "The Vendini platform allows for easy access to comprehensive sales reports, but we know that the most crucial times to check sales and inventory are often after hours, before the doors open, when staff is away from their desks," says Mark Tacchi, CEO of Vendini. "The Sales Spotlight app allows our members to access that data at any time. It's a vital tool for people managing multiple events or venues and for those who might not be able to be on-site for each event." With the Sales Spotlight app, venue managers can access key sales metrics from their mobile device, eliminating the typical process of relying on staff to run reports from a computer. And with the multiple dashboard views, decision makers can pinpoint if sales for a particular event are lagging and use that data to execute targeted marketing efforts through social media or email blasts.